By Joan Chioma Obinagwam
When Nigeria’s currency began its steep descent, many multinational companies scrambled to stay afloat. But while others scaled back operations or passed rising costs onto consumers, Nestlé Nigeria charted a different course—one rooted in resilience, foresight, and a deep commitment to local value creation.
By doubling down on local sourcing, making strategic investments, and adapting swiftly to market realities, the company not only weathered the naira crisis—it emerged stronger. This is the story of how a global food giant localized its playbook to thrive in one of Africa’s most volatile economies.
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