By Alex Olise
Viva Dishwash, a leading brand in the household cleaning industry, is thrilled to announce its partnership with Hilda Baci as the official dishwash of the record-breaking cook-a-thon event organized by Chef Hilda Bassey. The event, which witnessed an extraordinary feat by the chef, culminated in the establishment of a new world record of 100 consecutive hours of cooking.
The collaboration between Viva dishwash and the cook-a-thon event showcases the brand’s commitment to excellence and innovation in the kitchen. As the official dishwash, the brand’s cutting-edge dishwashing technology and unwavering commitment to superior performance perfectly complemented the relentless efforts of the participants, providing them with a reliable and efficient solution for their dishwashing needs.
“We are immensely proud to be associated with this history-making cook-a-thon event,” said Mr. Santosh Kumar, the Chief Marketing Officer of Aspira Nigeria. “Our collaboration with Hilda Baci highlights our dedication to excellence in the kitchen and our commitment to pushing the boundaries of culinary achievements. By providing top-of-the-line dishwashing solutions, we aim to empower chefs and home cooks to focus on their passion for cooking while ensuring pristine cleanliness.”
With a longstanding reputation for outstanding quality and unmatched effectiveness in eliminating tough grease and food residues, Viva Dishwash is rapidly becoming a preferred choice for culinary professionals and cooking enthusiasts worldwide. The brand’s innovative formula guarantees sparkling clean results, simplifying the dishwashing process and enabling cooks to focus on creating delectable dishes.
“We extend our heartfelt congratulations to Hilda Baci on her remarkable accomplishment,” added Lynda Aguocha, Head of Advertising for Aspira. “Her dedication, passion, and culinary prowess have set a new benchmark in the industry, and we are happy to have been a part of this historic moment.”
Aspira Nigeria Ltd. is part of the Lee Group of Companies, and is one of the largest manufacturers and distributors of Hygiene, and Personal care and laundry care products in Nigeria. Its operations span over a decade with an enduring commitment to quality and a determination to impact the daily lives of consumers through its products.
Aspira Nig. Ltd commenced operations in Nigeria in 2009, and it is the brains behind the local production of over eight leading brands of soaps and detergents, including Viva Plus Detergents, Siri Soap, Oracare, Sabil, Chic, Family Care, Baby & Me, Fizz, Manuka and MP3. They are also the leading manufacturer of petroleum Jelly in Nigeria.
