Why Social Media Manager is not just about posting contents

By Chioma Obinagwam

A social media manager is a person who is responsible for planning, developing, implementing and managing strategies for the social media accounts of a business or an organization. Their competence determines how effectively they can reach and engage with their target audience, increase brand awareness, and achieve their marketing goals.

Confiance News has curated some of the typical tasks that a social media manager does.

1. Creating and posting content that is relevant, engaging, and consistent with the brand’s voice and personality.

2. Responding to comments and messages from followers and potential customers.

3. Analyzing and reporting on the performance and impact of the social media campaigns and content.

4. Staying updated on the latest trends, best practices, and developments in social media and their industry.

5. Collaborating with other teams or departments to ensure alignment and integration of the social media strategy with the overall marketing plan.

To become a social media manager, one may need to have a bachelor’s degree in marketing, public relations, or a related field, as well as relevant experience in managing social media platforms for a business or an organization. Additionally, a social media manager should have strong skills in communication, creativity, analytics, and problem-solving.

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